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With the ever-increasing development demand for speed and fluidity in today’s highly digitalized world, users are more demanding than ever, they expect mobile applications to respond instantly. If there is any form of delay, lag or even poor performance, it is(customer) frustration and they drop the app by uninstalling it or leaving it to linger in the app download history drawer. Speed and performance is highly important and should be optimized more in today’s mobile app industry. This guide gives an overview of how to ensure that all your mobile app runs at optimum speed and has the best performance irrespective of the gadgets that it is being used on. These tips will help you improve the UX of your app, as well as the ability to retain users whether you are an experienced work in mobile app development or just stepped into the field. 1. Optimize Images and Media Files It is often found that large images and videos are the primary reasons for an app to lag. Any form of media file ne

As technology still advances in the modern world, mobile applications are one of the key components of user experience, and the latter requires no explanation. These expectations are centered on personalization, and AI is the key enabler of the move toward more individual mobile app experiences. This is because the use of artificial intelligence combined with mobile app development has evolved from designing and developing interfaces that are general to developing interfaces that are customized and personalized from the behavior of the users. This article focuses on how the use of AI has influence on optimize mobile app users; and how the experience of using the app becomes more personalized, lively and engaging.  Understanding Personalization in Mobile Apps Mobile app personalization implies the delivery of content, recommendations, and services that are customized to the individual users’ characteristic. It is more than a process of adapting on the organizational plus level, it invo